Our plans provide intelligent tactic suggestions covering everything from content for campaigns to direct mail and introductions from intermediaries.
We evaluate your sales and marketing capabilities and ensure our plans can be executed by your internal teams.
Revenue leaders often struggle with aligning efforts between sales, marketing and service teams, with stakeholders unsure what a cohesive action plan to go after target companies should look like.
We remove the guesswork of what to do, when, by whom and why, allowing you to run highly personalised 1:1 campaigns at scale with your sales and marketing teams acting in lock-step.
Our campaign plans include:
1
We work with you to understand your ideal client profile, your product-market fit, USPs, the personas of your buying committee as well as your tactical capabilities in sales and marketing.
2
Companies are prioritised and submitted to Mi5 via your client portal. We can also work with you to build a framework for prioritisation based on intent data and other scoring factors.
3
Mi5 thoroughly researches the target account and delivers a detailed intelligence dossier and step by step action-plan which is outlined in an optional debriefing call.
4
We provide training to improve sales and marketing tactical capability and technical support with regular performance reviews to shorten your sales cycle.
INTEL PACKAGE
INTEL ADD-ON
CAMPAIGN SUPPORT
Our intelligence gathering activity adheres to all applicable laws as well as a strict code of ethical conduct that governs our data sources. We provide an audit trail so you can have complete confidence in every tactical suggestion and data point supplied.
Curated, actionable intelligence dossiers with only the most relevant information for your campaign.
Step by step account plans based on your intel dossier that outlines marketing and sales actions to win accounts.
Intel-powered content and ad creative plans to capture the attention of and influence your prospects.
Sales outreach messaging enhanced by the intelligence gathered on your target companies.
Bespoke training to meet the needs of your revenue functions to make them best in class and more capable.
We support select clients with tactical execution from copy, content and creative design to gifting, campaign management and analytics support.
Our experts are available to help you make decisions, plan your GTM strategy and implement new technology and processes.
Managed intel outreach campaigns to engage, interview and survey stakeholders at target organisations.
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